Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strengthening, polishing and protecting from heat. Powered by the revolutionary Alpha Keratin 60ku® protein, the 6-in-1 Styler is the ultimate multitasking product-a frizzfighter, bounce-builder, style-setter and shine-booster. It also works to…
Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strengthening, polishing and protecting from heat. Powered by the revolutionary Alpha Keratin 60ku® protein, the 6-in-1 Styler is the ultimate multitasking product-a frizzfighter, bounce-builder, style-setter, and shine-booster. It also works to…
Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with a powerful healing protein, giving hair its healthiest shine one shake at a time. Virtue®’s award-winning, cult-favorite hair oil is now available in travel size! Keep strands smooth, shiny, strong, and full of life with this reparative formula wherever…
Damage Reverse Serum revolutionizes hair repair by not only fighting future damage, but by reversing it. Packed with the highest percentage of our bioidentical protein, Alpha Keratin 60ku®, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each…
Uniquely designed for fragile hair, VIRTUE Flourish Manta Brush bends and molds to the shape of your hand and scalp to create less tension on each hair strand. The flexible bristles gently massage the scalp while gliding through hair for less breakage and improved shine.
The VIRTUE Flourish Density Booster is a botanical-based nutrient infusion for the scalp. Ideal for those with weakened, thinning hair, the treatment is formulated to stimulate fatigued follicles and nourish the scalp. The density booster combines patented alpha and gamma keratins with a Biomimetic Signal Peptide. Together, they help to boost hair strength and elasticity,…
Let fragile hair flourish with Flourish Nightly Hair Growth Treatment – Trial Size from VIRTUE®. Made especially for moderate to severe thinning hair, this trio of potent formulas cleanse, purify and enrichen the scalp creating a fertile ground for hair to regrow for a dramatically thicker, fuller, healthier-looking head of hair. Nightly Intensive Hair Growth…
Let fragile hair flourish with Flourish Nightly Hair Growth Treatment Hair Kit from VIRTUE®. Made especially for moderate to severe thinning hair, this trio of potent formulas cleanse, purify and enrichen the scalp creating a fertile ground for hair to regrow for a dramatically thicker, fuller, healthier-looking head of hair. Flourish Nightly Hair Growth Treatment…
Frizz Block Smoothing Spray creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. Our proprietary Alpha Keratin 60ku® instantly fills and seals cracked cuticles while featherweight polymers and lipids hover above, repelling…
Say goodbye to dry and fatigued locks with Healing Oil from VIRTUE®. This lightweight, serum-like formula enriches hair with a dose of moisture, health and shine while helping to heal damaged hair. Kalahari melon seed oil and Tahitian gardenia flower extract nourish every strand and shield against harsh environmental elements while encouraging smoother and stronger…
The Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth––all while intensely hydrating to leave hair stronger, shinier, and silky-soft to help prevent breakage. What Makes it Different? Thinning hair needs hydration to thrive. Flourish’s proprietary…
Like skincare for your hair and scalp, this nightly nutrient-rich leave-in serum rebalances the scalp and repairs damage overnight for strong, healthy and radiant hair, while promoting restful sleep. Powered by Alpha Keratin 60ku®, hydrating Hyaluronic Acid and other potent skincare-derived ingredients, the light-weight, non-greasy formula nourishes and hydrates the scalp,and helps restore the scalp…
VIRTUE® Refresh Purifying Shampoo: Clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. This product not only deeply and gently cleanses,…
Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with…
Powered by first-of-its-kind Alpha Keratin 60ku®, the VIRTUE Recovery Discovery Kit features a trio of high-performance formulas designed to nourish and visibly repair weakened strands. Infused with luxurious notes of creamy coconut and tropical yuzu extracts, the set delivers a rich, warm woody aroma. Set Contents: Recovery Shampoo 60ml Ideal for hair that’s damaged or…
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