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Give hair an instant dose of smooth with this transformative treatment. Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair’s texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day. Virtue’s patented Alpha Keratin 60ku® protein binds directly to…
Virtue® Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage. Powered by our patented Alpha Keratin 60ku®, this multitasking mist softens, smooths, and reinforces the cuticle-restoring strength and flexibility while protecting strands from heat (up to 450°F), UV rays, and pollution. Unlike…
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