Volumize and thicken fine, flat strands with our award winning Full Shampoo and Conditioner. Our patented, 100% bio-identical protein, Alpha Keratin 60ku®, rebuilds and strengthens compromised strands by filling in cracks of damage while these replenishing formulas lift the roots, plump each strand, and weightlessly hydrate.
Repair and rejuvenate dry, damaged strands with our best-selling Recovery Shampoo and Conditioner. Our patented, 100% bio-identical protein, Alpha Keratin 60ku®, rebuilds and strengthens compromised strands by filling in cracks of damage while these rejuvenating formulas make hair hydrated, shinier, and more resilient.
The Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth––all while intensely hydrating to leave hair stronger, shinier, and silky-soft to help prevent breakage. What Makes it Different? Thinning hair needs hydration to thrive. Flourish’s proprietary…
Used by millions, minoxidil is the only single ingredient medically proven to help regrowth hair in women. VIRTUE’s Women’s 5% Flourish Minoxidil Foam works while you sleep, reactivating the hair follicles and stimulating growth, with visible results in as little as three months. Key Ingredient: Minoxidil: FDA approved to regrow hair in women Key Benefits:…
Like skincare for your hair and scalp, this nightly nutrient-rich leave-in serum rebalances the scalp and repairs damage overnight for strong, healthy and radiant hair, while promoting restful sleep. Powered by Alpha Keratin 60ku®, hydrating Hyaluronic Acid and other potent skincare-derived ingredients, the light-weight, non-greasy formula nourishes and hydrates the scalp,and helps restore the scalp…
VIRTUE® Refresh Purifying Shampoo: Clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. This product not only deeply and gently cleanses,…
Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with…
Powered by first-of-its-kind Alpha Keratin 60ku®, the VIRTUE Recovery Discovery Kit features a trio of high-performance formulas designed to nourish and visibly repair weakened strands. Infused with luxurious notes of creamy coconut and tropical yuzu extracts, the set delivers a rich, warm woody aroma. Set Contents: Recovery Shampoo 60ml Ideal for hair that’s damaged or…
VIRTUE® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with the first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works…
Delivering instant visible shine and touchable softness, VIRTUE’s Restorative Treatment Mask helps to condition and detangle the lengths for a more manageable result. Infused with the brand’s exclusive complex, Alpha Keratin 60ku®, the leave-in hair mask hydrates dry and fragile fibres, encouraging a stronger-looking finish. Brown algae and artichoke leaf extract help to protect the…
Virtue® Scalp Remedy Shampoo balances the microbiome and nourishes the scalp while gently cleansing, refreshing, and hydrating hair. This unique, drug-free formula marries skincare-inspired ingredients with our proprietary Alpha Keratin 60ku Clinical®, a protein 100% bio-identical to the keratin naturally found in your hair and scalp. It rebalances the scalp microbiome while simultaneously reversing hair…
Smooth the look of unruly flyaways and stray hairs with the VIRTUE Smooth Discovery Set. The set unites a travel-sized trio of formulas, designed to improve hair’s manageability, visible smoothness and shine. Set Contents: Smooth Shampoo 60ml A luxurious shampoo, designed to support sleek, manageable hair. The nourishing formula helps to soften the appearance of…
Restore scalp nightly with this powerful, lightweight serum that goes on easily and absorbs quickly. The Topical Scalp Supplement from VIRTUE® is formulated to nourish your scalp and restores your hair’s vitality. A potent peptide blend supports a healthier scalp and stronger hair, while hyaluronic acid boosts the scalp’s moisture barrier. Key Ingredients: Peptide Blend…
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